IT’S A SMALL WORLD AFTER ALL: How Mark Bric Made iFAVINE’S International Trade Show Experience Easy
iFAVINE headquartered in the Netherlands, with production facilities in China, and offices in Australia and France needed to create and manage exhibit booths for important trade shows in the USA.
iFAVINE needed to remotely create a display for a USA show to save on travel expenses, and on international shipping costs and complications. They needed to find an exhibit builder they could trust to do quality work and be able to get an accurate idea of what their display would look like before purchase without traveling to the US. In addition, they were in need of a company with exhibit and display product knowledge to handle show planning and handle on-site logistics as well as installation and dismantle.
Mark Bric made iFAVINE’s world a bit smaller and a lot easier with its state of the art exhibit design knowledge, free 3-D color rendering services and its knowledgeable trade show solution team. As always, Mark Bric design and exhibit experts spent time listening to and really understanding iFAVINE’s goals and needs. From there, the design team and the computer design experts created several design options and renderings for the 20’ x 15’ foot trade show exhibit space until an innovative and impactful design was agreed upon. A unique 20’ x 15’ ISOframe Custom modular trade show exhibit display with ISObar reception counters, plenty of shelving and a storage room was chosen. An in warehouse pre-build followed to ensure each graphic, ISOframe display component, and all custom lighting fixtures were a perfect fit and show ready. This pre-show build occurs for every ISOframe unit that is produced by Mark Bric – just another level of ensuring the customer gets the best quality exhibit possible.
The ISOframe exhibit system is an extremely simple system for clients to set up at shows by themselves. It is tool-free in nature and features a patented FASTclamp locking system that makes all of the modular units a snap to set up. Although there is no doubt that iFAVINE personnel could easily handle the task on their own, to further simplify their exhibit experience, iFAVINE chose to use Mark Bric’s at show installation and dismantle services as well as exhibit storage between the shows. Using Mark Bric’s on site show services, freed their time for meetings and gave them the ability to contact key individuals while in the United States. Having a Mark Bric representative on site at the trade show made iFAVINE’s process worry-free and allowed their personnel to use their pre and post show time in more constructive manner.
Their most recent challenge revolved around the International Home and Housewares Show in Chicago, IL, USA, in March 2017 where they wanted to showcase their state of the art wine decanting products.
Copyright and credit to Mark Bric Display Corp. USA