JOSAM – SUCCESS IS IN THE DETAILS
Josam Company is a leading manufacturer of quality plumbing and drainage products based in Philadelphia, PA, USA.
JOSAM needed to display very heavy custom drain, grate and channel products at the ASPE Convention/Expo in a 20’ x 30’ exhibit space in the Phoenix Convention Center. The challenge was to show the products installed as they would be in commercial applications. This meant JOSAM did not want to just place the drains and accompanying products on tables or have their products sitting in boxes at the show. They needed a system that would replicate how their quality plumbing drains, grates and trenches would look set at ground level.
Mark Bric Display created Custom counter displays for the drain products by modifying the ISObar counter product line to create stable, attractive and intriguing one of a kind counter displays, with accurate product portrayal, for the JOSAM trade show space. To achieve the “set in concrete and level with the finished floor” appearance, Mark Bric designers chose a 2-section ISObar counterand created custom tops for the counter units. The custom tops were finished with linoleum representing a finished floor and the 5 drains were mounted flush with the counter tops. The front side of the 5 drain counter was fitted with a clear polycarbonate glass front so potential customers could catch a glimpse at a representative look at what goes on “underground” with the JOSAM products. This “open” ISObar counter was backed with attendee facing “underground dirt” graphics and effective LED light fixtures were placed to shed light on the underside of the drains. This gave the customer a 180 degree “cutaway” look at the JOSAM drains as they would appear installed on location. The ISObar counter made the showcased product highly visible and easy to demonstrate; it proved to be much better than just casually resting product in boxes on the counter. Several other counters were customized to showcase additional drainage products.
Due to the weight and shapes of the customer’s showcased products required for this display, Mark Bric was also tasked with creating custom crates for the components. Specialized compartments were created to facilitate easy storage and efficient at show re-assembly of all exhibit component pieces as well as to simplify shipping logistics.
With this unique, light weight, 20’ x 30’ trade show exhibit created fromISOframe Custom dependable display products, and the precise attention to detail within the specialized counter displays, Mark Bric helped JOSAM meet their objective of “being the best at what they do”. The custom counter displaysenabled JOSAM booth staff to engage in meaningful hands on discussion of their product and systems.
Copyright and credit to Mark Bric Display Corp. USA.