TyTek - Mark Bric Display

TyTek

TYTEK REVAMP THEIR ISOFRAME CUSTOM EXHIBITION STAND FOR PRODUCT LAUNCH AT DSEI

TyTek Medical is a manufacturer of compact, pre-hospital emergency medical supplies for trauma care based in Cincinnati, USA and ISOframe has been TyTek’s UK exhibition stand partner for over three years.

THE CHALLENGE

TyTek Medical is a manufacturer of compact, pre-hospital emergency medical supplies for trauma care based in Cincinnati, USA and ISOframe has been TyTek’s UK exhibition stand partner for over three years. When they came to us with a brief which involved the UK launch of a new product which could potentially save hundreds of lives in the event of a Mass Casualty Incident; we knew we could help.

TyTek’s new product, the ‘ACT trauma system’, was being launched at DSEI 2017 at ExCeL, London. The brief was simple but vital; they needed an exhibition stand that would get them noticed, but would also be cost effective.

THE SOLUTION

As TyTek had already purchased their ISOframe Custom stand some years previously, our design team redesigned the framework components from the original stand; suggesting re-configuration options that would complement the floor-space they had booked. The unique ISOframe Custom system meant their stand could be reworked, changing the size, the shape and the height without the need to purchase additional components. To complete the transformation ISOframe created a brand new set of reusable graphics; TyTek were able to present a ‘new’ stand, to launch their new product.

“The ISOframe team redesigned our stand, accepted shipments of product from the US and the installation team brought it all together. We work with ISOframe because they understand project management and logistics, they are just great to work with.”

Matt Eccles, Marketing Director

 

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